Category: Marketing

Defining what it means to be a marketing qualified lead.   A marketing qualified lead (MQL) is a prospective customer interested in your proposition. The

The sales funnel explained. The sales funnel is your B2B marketing and sales process. It’s how you market and sell your B2B solution.  We did

Not getting the B2B sales leads you want? Here’s how to generate B2B sales leads in 2021.  Our goal as marketers of complex B2B solutions

The possible reasons why you have fewer leads, and what you can do about it.  It’s every B2B brand’s worst nightmare: no new leads flowing in,

When a downturn strikes, businesses often cut their marketing budget. But should they? In any period of economic uncertainty, such as a recession or indeed

Learn what content marketing automation is and if it’s right for you. The sheer volume of content needed to feed present day marketing campaigns has

Outbound email marketing remains a favourite. Outbound marketing refers to marketing activity where companies reach out to customers directly. Inbound marketing is the reverse, where

If 2019 was the year of spon con and targeted ads, what will 2020 hold?   Marketing is now a two-way street. Batch and blast

Augmented reality has been embraced by the marketing world, and its customers. It is a uniquely strange experience, when dog ears or a shining halo

Search Engine Optimisation (SEO): internal links, keywords, site structure – the list of digital enhancements is ongoing and changes rapidly with new features being introduced