Category: Marketing

Influencer marketing has disrupted traditional brand building, creating a new and highly effective way to reach your audience.  What is an influencer? An influencer is

Email marketing and marketing personas should be used to develop and improve each other. Personalisation was a must in email marketing 10 years ago, but

A marketing persona is an idealised character, representative of a segment of your target audience. Personas help you to better understand your customers and establish

The B2C world has long been successful at telling human stories.  As humans, we need stories. In fact, we’re hardwired to latch onto the emotional

Choosing your post-COVID strategy. B2B marketing has been turned on its head as a result of the pandemic, just like many other aspects of life.

Chatbots provide an alternative to humans delivering customer service.  Copywriting that ensures your chatbot scripts are convincing helps maintain great customer service and brand experience.

Why B2B websites should always be lead generation tools. A website is a critical asset, one which should pay for itself many times over if,

We use a worked example to guide you. Marketing personas help us to understand our customers and how we can better meet their needs. Part

The value of marketing personas in B2B.  People buy people, even in B2B. That’s why understanding the personalities in your target audience is so crucial

What may work best for B2B brands.  As a B2B brand, should you outsource marketing or keep it in-house? The general answer is you should