Fulfil more projects, win more clients, earn more revenue – simply.

We’re a B2B marketing agency that’s provided white-label support to agency partners for over 20 years. We simplify and de-risk your need to outsource projects to professionals you can trust.

We support agencies

Copestone The Content Agency

01

We know your world

Every copywriter is an experienced technical specialist. We form unique project pods to deliver the writing and management skill required to impress your clients.

Copestone The Content Agency

02

Scalable content delivery by default

We provide the copywriters and editors to accommodate your requirements, including overflow capacity for unexpected work you may need us for.

Copestone The Content Agency

03

Dedicated project management

Smooth is fast – and our account managers will always be visible and respond with lightning speed. Our experience provides the foresight needed to plan work well and the oversight required to deliver it consistently.

Copestone The Content Agency

04

Sector experience

We don’t claim expertise we don’t have. Our sector understanding is honest and extensive, benefitting you through our ability to comprehend and target specialist work.

Our services

Copywriting

If you need to tell a story, communicate a message or simplify a technical report, we can help.   

Read more about Copywriting

Content marketing

Effective content marketing is important to engage and reach your audience, generate leads and build brand trust.

Read more about Content marketing

Strategy

First, we break down your business objectives. Then we design the marketing strategy and campaign plans that will deliver them.

Read more about Strategy

Let’s tell your brand’s story

We’re passionate about building brands through marketing.

Meet our team

Get tips, insights and best practice on copywriting, content marketing and strategy.

Blogs

Content,

Marketing

5 common reasons why content marketing campaigns fail

The phrase ’content is king’, coined by Microsoft founder Bill Gates in an essay he wrote that takes this phrase for its title, is ubiquitous

mike

February 2025

Read full article 5 common reasons why content marketing campaigns fail
Four wooden cubes with faces on and a hand resting on one of them

Marketing

Marketing personas: who should you talk to for insights, and what should you ask?

Building effective personas is the foundation of successful marketing strategies. Personas built on accurate and insightful data serve as a powerful tool to understand one’s

mike

February 2025

Read full article Marketing personas: who should you talk to for insights, and what should you ask?
Typewriter with the words 'stay creative' written on the keys

Marketing

How can AI aid the creative process?

AI can streamline the creative process and free up time for copywriting. We’re not advocating using AI to generate marketing copy, but AI tools can

mike

November 2024

Read full article How can AI aid the creative process?

Podcasts

An Introduction to B2B PR

In this episode of the Copestone podcast, Mike and Rudi introduce us to the subject of B2B PR – its form, its significance, and ways

mike

August 2023

Read full article An Introduction to B2B PR

Resource centre

Stay informed on topics such as content marketing, SEO, AI in marketing, brand building and strategy development.