Content marketing

• Who is coming to your website and what keywords are they using to find you?
• What are your online and offline competitors doing, and how could you do it better?
• Do you have an ideal target audience?
• Who are your target personas, and can they be developed further?
• Does your tone of voice match your brand and its values, and is your messaging spot on?

We can help you answer every one of these questions through competitor analysis, keyword research, persona creation and tone of voice development while we learn about your business goals. This will form the basis of your content marketing strategy.

From our knowledge of your audience and business goals, we’ll develop a content marketing strategy based on clearly-defined objectives that we can measure, refine and report on.

One of our copywriters who specialises in your industry will write your copy and speak to the persona using your brand voice. From thought leadership interviews and press releases to whitepapers, market reports and email newsletters, our editorial team will always find the right words for the audience and channel.

Based on your audience, goals and objectives, we’ll work with you to establish the right distribution channels for your content and develop a cross-channel approach. We’ll always work to provide maximum ROI.

What’s the point of all this writing, publishing and distribution if we’re not monitoring its effectiveness? From engagement on LinkedIn to pages per session and, of course, conversion rate, we’ll monitor how your content performs and report back, tweaking tactics if we need to.