UK200 Group benefits from Copestone’s knowledge of the contractor market

Why industry knowledge goes a long way

The context, the challenge

The UK200 Group is an association of the leading independent chartered accountants and law firms. Its Freelancers and Contractors Industry Group are experts at advising the freelancing and contracting sector.

Copestone had already written multiple editions of the Contractors’ Handbook and thousands of articles on freelancing and contracting for Contractor Calculator when UK200 Group approached Copestone for help in writing a guide about running a freelance and contracting business. In fact, an expert contributor at Contractor Calculator recommended Copestone to the UK200 Group, as the latter needed industry experts. The objective was to create a booklet that provided freelancers and contractors with information on how to setup and run a limited company.

The solution

Due to Copestone’s industry knowledge, the team was able to guide UK200 Group in what the markets and their target audience needed. Three years later, when UK200 Group wanted to update the booklet to make it more relevant to micro-businesses and smaller businesses generally, they called on Copestone to make the necessary tweaks and create a second edition.

The impact

The booklet was snapped up by UK200 Group’s target market, distributing all printed hard copies. It proved an effective engagement tool that helped the client to both engage with and onboard new clients.