Category: Strategy

What the customer user journey is and its value to B2B brands and their customers.  Knowing your customer base and understanding what makes your customers

For decades, Microsoft has played catch up with Google. This may or may not be Bing’s moment, but marketers should still focus on Bing too.

Content is at the heart of what Copestone does, and copywriting is the core element of content. So, as we grow and diversify, we’re always

Make the most of your marketing in 2023. As the new year dawns, we wanted to draw on our experience to help B2B brands develop

This is our summary of what the good and the great have to say about marketing trends in 2023. We’ve looked at everything they have

In a crowded B2B marketplace with bigger budget competitors, how do you compete for attention online? Big budgets don’t always mean better results. Of course,

When analysing and judging statistics consider the context in which the figures are presented. One simple misunderstanding can change a whole campaign or strategy directive.

The world of SEO has long been blighted by misconceptions. In this blog, we debunk a few myths and introduce some truths we’ve learned along

We know we promised this method would stay far away from maths class, but to use this tool to the best of its potential you

  While ‘those recent two years’ felt to the world like one long nightmare, you could argue that we came through the other side in