Category: Marketing

The phrase ’content is king’, coined by Microsoft founder Bill Gates in an essay he wrote that takes this phrase for its title, is ubiquitous

Building effective personas is the foundation of successful marketing strategies. Personas built on accurate and insightful data serve as a powerful tool to understand one’s

AI can streamline the creative process and free up time for copywriting. We’re not advocating using AI to generate marketing copy, but AI tools can

It takes work to create high-performing, technical B2B content. Artificial intelligence (AI) tools like ChatGPT and Bard can’t write high quality, accurate B2B content that’s

Marketers are increasingly using AI to generate copy, but this strategy has its pros and cons. According to HubSpot, 80% of marketing industry experts already

Google’s Search Generative Experience is a leap in the evolution of search that is powered by AI. Earlier this year, Google launched its generative AI-powered

Auto-generated content can appear spammy and is not written with the target audience in mind.   Google’s search rater guidelines have strong words to say about

Content cadence, or how often you create and publish content, depends on your objectives, audience, capabilities and, most importantly, quality. What is content cadence and

For many sectors, an economic downturn can be worrying times, but some sectors are resilient.  It is not yet clear what 2023 has in store

As in life, context in marketing is everything. Here’s why.  I recently saw a LinkedIn post by a marketing strategist, describing herself as a B2B