Category: Content

Podcasts can be an effective form of content for B2B brands. Mike, Copestone’s managing and creative director taps eagerly at the podcast microphone – ‘testing, testing,

It’s important to ensure errors aren’t made that will have repercussions on your brand. Know your audience. Read the room. Pitch the personas. Whichever way

SEO changes constantly. It’s important to stay ahead of the search engines and revisit and update your strategy regularly. The Google search algorithm changes 500

How to make the content of your webinar go further.  The popularity of webinars has increased dramatically since the pandemic took hold. According to Statista,

Flatplanning aligns creative thinking and supports the delivery of better content.   Flatplanning is a highly valuable process that enables copywriters and their clients to

Ideas for driving interest in your webinar.  Many B2B brands rushed to embrace the webinar format when the pandemic tightened its grip and entire workforces

The value of social media marketing in B2B.  B2B brands have often resisted social media marketing. Businesses selling major capital items and complex solutions assume

Tone of voice is something every B2B brand needs to define.  Tone of voice (or TOV) is about how you say something rather than what

PPC is an effective strategy, but it works better when integrated with SEO copywriting. Pay-per-click (PPC) advertising and search engine optimisation (SEO) copywriting are two

An introduction to entity-based SEO. When we think of SEO, or search engine optimisation, we tend to think about keywords. Keywords are a set of