Category: Content

The phrase ’content is king’, coined by Microsoft founder Bill Gates in an essay he wrote that takes this phrase for its title, is ubiquitous

In producing E-E-A-T content, the content’s creator plays a vital role.    The world’s most visited search engine uses certain criteria to assess the quality

It’s good practice to keep one eye on engagement rates.   Gone are the days when B2B brands put out excessively technical, product-centric content written by

Google’s been busy. In August 2022, the company introduced the ‘helpful content system’. In December 2022, it released a ‘helpful content update’ worldwide, spanning all

We’ve got some tips for generating new content ideas. Not only do we, as an agency, need to continuously source new ideas for our content,

A creative brief links the creative team with the client. A (good) brief is a vital asset in the creative process. You learn so much

Blog quality – not length – is ultimately important, and weighing up certain factors.  You’ll find a lot of chatter online about the ideal blog

#contentcuration is the new content creation. Creating new, exciting and original content for publication, whether that be blogs, video content or social media posts, seems

If a picture is worth a thousand words, make sure the words you use bring something that your design doesn’t. No matter how clear the

Speaking with an authentic voice is critical to the success of B2B marketing content. As content writers, our job is to produce copy that connects