The Copestone Blog

It’s good practice to keep one eye on engagement rates.   Gone are the days when B2B brands put out excessively technical, product-centric content written by

For decades, Microsoft has played catch up with Google. This may or may not be Bing’s moment, but marketers should still focus on Bing too.

For many sectors, an economic downturn can be worrying times, but some sectors are resilient.  It is not yet clear what 2023 has in store

Content is at the heart of what Copestone does, and copywriting is the core element of content. So, as we grow and diversify, we’re always

Google’s been busy. In August 2022, the company introduced the ‘helpful content system’. In December 2022, it released a ‘helpful content update’ worldwide, spanning all

Make the most of your marketing in 2023. As the new year dawns, we wanted to draw on our experience to help B2B brands develop

This is our summary of what the good and the great have to say about marketing trends in 2023. We’ve looked at everything they have

We’ve got some tips for generating new content ideas. Not only do we, as an agency, need to continuously source new ideas for our content,

A creative brief links the creative team with the client. A (good) brief is a vital asset in the creative process. You learn so much

As in life, context in marketing is everything. Here’s why.  I recently saw a LinkedIn post by a marketing strategist, describing herself as a B2B